FOOD | LIFESTYLE | FASHION | BEAUTY | FITNESS | MALAYSIA

Schwarzkopf 120th anniversary and Launch of Schwarzkopf Extra Care Hydro Collagen

Reigning the hair care world for 120 years now, Schwarzkopf is often associated with quality, reliability, expertise, and innovation in all things hair related.
Schwarzkopf runway has also witnessed the birth of a myriad of styling trends over the years.



This year, however, the brand decides to move away from the limelight and embraces diversity and individual expressions of style, fashion, and beauty.

To advocate embracing unique individual styles, Schwarzkopf launches the #createyourstyle campaign. This campaign urges everyone to be comfortable in their own skin and flaunt their hair in any way they desire, be it bed head, or unruly hair, as long as it makes you feel your best.

In this context, Schwarzkopf sets the stage for a clean and healthy head of hair with ever reliable products such as the Schwarzkopf Extra Care Hydro
Collagen Shampoo, Schwarzkopf Extra Care Hydro Collagen Conditioner and
Schwarzkopf Extra Care Hydro Collagen Express Repair Spray.
With the health of your hair well taken care of, you could create any styles with your hair to your heart's desire!


At the launch event, 3 top Malaysia influencers got to flaunt their favourite styles and share personal stories about their hairstyle of choice.


Sharifah Eleen Al-Baity loves wearing her hair in loose, carefree styles that are easy to achieve and reflects her wanderlust and free-spirit. 



Local celebrity, Mawar Rashid, is a fan of simple, elegant hairstyles. She loves a timeless hairstyle that flatters her feature from every angle, perfect for her profession which requires her to be photo-ready anytime! 




Emma Shazleen, mother of three young boys is a big fan of the high bun. The self-professed petite lady favours the look as it is practical, yet high fashion. Not to mention, it adds some height to her 5-foot frame!





(From left to right) Carrol Tan, Watsons Merchandise Manager, Sam Wong, General Manager of Vast Diversified, exclusive distributor for Schwarzkopf Hair Care Malaysia, Anna Hull, Guardian Merchandising Director, Julia Wong, Managing Director of of Vast Diversified, exclusive distributor for Schwarzkopf Hair Care Malaysia, Celebrity Actress Mawar Rashid, Social media influencer Emma Shazleen, Social media influencer Sharifah Eleen and Kelvin Koh, Schwarzkopf Professional Ambassador.

There was also a contest held at the launch to enhance the crowd's self-esteem! 

 Winner of Schwarzkopf Most Creative Instagram Contest


Schwarzkopf Extra Care Hydro Collagen Shampoo 
Schwarzkopf Extra Care Hydro Collagen Shampoo, offering daily cleansing for normal to dry and coarse hair. Restores the optimal moisture balance, resulting in healthy re-hydrated hair that shines. The state of the art pH 4-5 formula with Marine Collagen & Hyaluronic Acid optimizes moisture absorption and retention, making hair tangibly smoother and shinier.
(200ml at RM 18 and 400ml at RM 28)

 Schwarzkopf Extra Care Hydro Collagen Conditioner 
Schwarzkopf Extra Care Hydro Collagen Conditioner, providing just the right balance of re-hydration for normal to dry and coarse hair.
Long lasting hydration and 72-hour smoothness effect.
Perfect combability for lustrous shine.
(400ml at RM 29)

 Schwarzkopf Extra Care Hydro Collagen Express Repair Spray
Schwarzkopf Extra Care Hydro Collagen Express Repair Leave-in Conditioner delivers intensive regeneration and moisture that repairs the hair structure and smoothes the hair surface while leaving it completely comb-able.
(150ml at RM35)

Schwarzkopf Extra Care Hydro Collagen range of hair care products are available at selected Guardian and Watsons outlets nationwide. 

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