BON APPETIT-LAH with 1664 BLANC Malaysia

If you are not living under the rock (or in the current circumstances, all of us should be staying under the roof), you would have heard and probably been sighing about the extension of FMCO for another 2 fortnight. But as you start fretting about getting bored of your own cooking, or running out of exciting ideas to keep you entertained in this tough time, 1664 BLANC has got your cooking plans figured out! 

French's No.1 premium wheat beer 1664 Blanc is bringing you its Bon Appetit-lah campaign where France meets Malaysia in a twist of gastronomy! 

Starting June onwards, 1664 Blanc will unveil five unique French-Malaysian fusion recipes curated by French Chef Nathalie of Nathalie Gourmet Studio, and Malaysian Chef Isadora Chai of Bistro à Table for consumers to cook and try at home during the full movement control order (FMCO). 

To elevate beer lovers’ gastronomic experiences, the Bon Appetit-lah consumer promotion for 1664 Blanc purchases offers chances to win exclusive 1664 Blanc merchandise, Le Creuset cookware, luxury island vacations post-MCO and more!

The French’s no.1 premium wheat beer will be releasing five

recipes curated by French Chef Nathalie and Malaysian Chef

Isadora Chai in a step by step video demo for consumers to try

at home and elevate their gastronomic experience.

At participating supermarkets and hypermarkets, purchase

RM150 and above of 1664 Blanc in a single receipt to instantly

redeem a WMF cutlery set and stand to WIN Grand Prize of an

exclusive vacation at Pangkor Laut Resort or First Prizes of Le

Creuset Round French Oven worth RM1,950 each.

At participating convenience stores, minimum purchase of

RM25 on 1664 Blanc in a single receipt stand to win the Grand

Prize of a luxury staycation at Pangkor Laut Resort, or one of

the 50 First Prizes of a 4-pax premium WMF cutlery set.

The Bon Appetit-lah campaign is also running for purchases on

Carlsberg’s official Shopee and Lazada stores with chances to

win WMF cutlery set, post-MCO luxury vacation and Le

Creuset cookware!

“1664 Blanc believes in inspiring consumers to share good taste moments with their loved ones over a fine meal paired with our refreshing brew. Food connects people, and we decided to bring the best of both countries by introducing five French-Malaysian fusion dishes jointly created by the two award winning chefs for the 1664 Blanc Bon Appetit-lah campaign.”, said Caroline Moreau, Marketing Director of Carlsberg Malaysia.

“Whilst consumers are staying safe at home amid the pandemic, we want to encourage them to try out 1664 Blanc-inspired dishes first-hand! We crafted our 1664 Blanc Bon Appetit-lah campaign by sharing five French-Malaysian fusion dishes in a step-by-step video demo to uplift their cooking experiences at home. Understanding how Malaysians must be feeling during the full MCO, the campaign intends to reward beer lovers for their 1664 Blanc purchases with premium cookware and luxurious island packages post-MCO in line with our brand’s promise of good taste with a twist.”, Moreau explained.

Be sure to like and follow @1664BlancMY on Facebook on Instagram for the weekly series of Bon Appetit-lah recipes. Try the Bon Appetit-lah recipes at home and submit photos of your plated dish with the hashtag #1664Blanc #BonAppetitLah #GoodTasteWithATwist to win prizes! For more info, visit www.facebook.com/1664BlancMY.