Squatting by roadside stalls and digging one’s fingers into soft,
creamy yellow flesh is truly an experience. Durian season is upon us but this
communal activity is now prohibited in Malaysia as the country battles against
Covid-19.
Those restrictions however have certainly not dampened the spirits of
durian sellers and consumers alike as they move online to get their continued
supply of the King of Fruits. Shopee has pointed out a new and interesting
trend as it found that its platform has organically attracted durian farmers
from across the country as they bring their D24, Musang King, XO, Hor Lor,
Udang Merah and more online. Many have also gotten creative with their own
campaigns like Duduk Rumah, Makan Durian
in order to stay relevant.
Covid-19 has seen to be impacting businesses adversely in many ways
beyond just sales. Shan Cheng Durian that used to take tourists at its 12-acre
farm in Balik Pulau, Penang revealed that the virus outbreak has stopped
tourists from visiting the farm. Now, as they look for new ways of selling
their harvest, they have to also think of innovative ways to keep the durians
fresh and delicious. “There are many things to consider when going online.
Freshness of the durian is one of them. To ensure that our customers receive
the best quality, we collect the durians
from the farm in the morning, open and repack into boxes and vacuum pack them
before it goes out for delivery on the same day. With so many sellers online
competing for sales, it boils down to quality, service and price to win the
crowd,” said Leow E Shuen, Co-Founder
and Business Manager of Shan Cheng Durian Penang.
For Mountain Cat Durian, the Covid-19 outbreak impacted
the sales of its processed products such as durian puffs and ice cream by 50%.
This was due to the low business-to-business (B2B) demand from the bakery and
confectionery sector, as well as the food and beverage merchants. The
Puchong-based company whose 20-acre farm is in Broga, Negeri Sembilan, also
experienced financial struggles from the overhead expenses such as labour and
factory commitment. “With our offline and B2B sales being hit amid rising cost
pressures, we realised it was time for us to explore an offline-to-online model
to sustain the business and ensure that our durians do not go to waste. Prior to selling online, we only had a few orders in a month; but now
on Shopee, we receive orders every day. The current circumstance is an eye
opener for us - it showed us that we cannot be complacent in our approach by
ignoring the digital world,” shared Ma
Tuck Mun, founder of Mountain Cat. Their Musang
King pulp is currently their bestseller on Shopee.
Shopee further revealed that the keyword search for “durian” on its
platform is also beginning to trend, signifying consumers’ interest as the
season kicks off. In a bid to help the durian sellers sustain their incomes and
give Malaysians their durian fix, Shopee will be featuring both Shan Cheng
Durian and Mountain Cat, along with 500 other durian and fruit sellers in its
6.6 Super Sale happening from now to 6 June 2020. Durians will be on Shocking
Sale at RM0.66 with an added 10% in-store discount for selected sellers
throughout the campaign.
“The effects of Covid-19 have translated into many other aspects of our
lives beyond our health. It has hindered us from activities we love like
bonding with friends and family over durian. However, that doesn’t mean that we
cannot still enjoy durian or treat our loved ones to some. With more durian
sellers coming online, Malaysians can get them from our platform to be enjoyed
safely at home. Furthermore, our local sellers need our continued support for
the sake of our economy. That is why besides featuring them in our campaigns
like the 6.6 Super Sale, Shopee is committed to keeping our platform cost-effective.
We also caution all sellers to ensure that they are able to fulfil the orders -
supply, packaging and logistics - prior to selling. We understand that this may
be daunting for first-time online sellers and as such, assigned a dedicated
team to assist those in need of help. They can reach out to us at http://tiny.cc/shopeefresh and we will be in touch,” shared Ian
Ho, Regional Managing Director of Shopee.
For even more savings on a wide assortment of products, deals start
from only RM0.66; enjoy free shipping with a minimum spend of RM16 as well as
score daily RM6 vouchers this 6.6 Super Sale.
There will also be a 6.6 Shopee Live Festival featuring Taiwanese pop
stars Alien Huang, Emma Wu, Tiffany Hsu, Sam Tseng and Blaire Chang as well as
local stars Nabila Razali, Pongpong, Shalma Eliana and Yonnyboii. The session
will culminate with Malaysia’s queen of pop Dato’ Sri Siti Nurhaliza on 6 June.
Users can also play Shopee Poly, Shopee Treasure Box, Shopee Catch, Flip &
Match and more to keep entertained.
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