Neutrogena Hydroboost Launch

Our skin is constantly exposed to a wide range of environmental aggressors, namely, heat, humidity, pollution, cold and wind which lead to compromised skin barrier, the end result? Sensitive and parched skin

The lipid barrier of the skin is essential to prevent environmental chemicals and biological irritants from entering skin, prevent loss of Natural Moisturising Factor and to prevent Transepidermal water loss. Compromised skin barrier leads to all sorts of skin issues, like acne, photosensitivity, dull skin, aging, dryness, irritation etc. If you've read my previous blog posts on skin care, you would have known that my biggest concern when it comes to skin care is to repair the lipid barrier and prevent transepidermal water loss.

Neutrogena has launched a two-step routine that align with my skin care ideology! 
Introducing the brand new addition to the Hydro Boost family: 

The ALL NEW Neutrogena Hydro Boost Capsule in Serum 
Neutrogena Hydro Boost Water Gel 

Consistent use of this two-step system is said to boost skin's moisture barrier level by up to 137%! 

The Neutrogena Hydro Boost range adopts a Moisture Sensor Complex technology which works intelligently to 
1. Replenish - replenishes skin hydration after sensing a dry cellular structure that has been broken down by external aggressors
2. Repair - Repairs these dry cellular structures to reveal radiant and brighter looking skin. 

Parshant Mahalingam, Country Director of Consumer at Johnson & Johnson Malaysia

During the launch of the Hydro Boost Capsule in Serum, Mr. Prashant shared with us the importance of maintaining a hydrated skin as it keeps the skin lipid barrier resilient towards external aggressors.
It has always been a pride of Neutrogena to work with dermatologists and skin experts to release products which are scientifically proven effective and yet close to consumers' heart.

Ms. Julia Teo, Associate Marketing Director, Johnson & Johnson Malaysia. 

In conjunction with the launch of the Hydro Boost Capsule in Serum, Ms. Teo announced that all the products from the existing Hydra Boost range will also receive a brand-new look to elevate its image even further.

Neutrogena Hydro Boost Water Gel (50g, RM63.70)
It hydrates the skin up to 48 hours continuously while repairing the skin's lipid barrier.
The unique Moisture Sensor Complex detects dry areas, automatically replenishes moisture to the skin wherever needed. 
Skin appears more radiant with consistent usage. 

How to: After serum, massage a pea-sized amount onto face and neck until fully absorbed. 

Neutrogena Hydro Boost Capsule in Serum (30ml, RM75.90)
Made up of power-charged antioxidant capsules suspended in lightweight but intensely hydrating gel serum
The ingredients are freshly activated with each pump, keeping the purity of the active ingredients intact. 
This product also contains the Moisture Sensor Complex that repairs and replenishes where the skin needs the most. 
This serum also contains my favourite ingredient, Niacinamide, which soothes irritated skin, regulates oil and moisture balance as well as brightens skin! 

How to: Press pump to combine serum with freshly activated antioxidant capsules. Smooth a pearl-sized amount evenly over face and neck in gentle, massaging stroke. 

Neutrogena Hydro Boost Capsule in Serum, along with the new-look Hydro Boost skincare range is available at all leading pharmacies nationwide from January 2018 onwards. 

For more info, follow Neutrogena Malaysia on Facebook or Instagram!

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